Latest insights from thought leaders and industry experts
to help your business adapt to changing times
With bars and restaurants extremely limited and festivals canceled across the country, how have Canadians changed their alcohol consumption?
Humanization, COVID, Online Research, Data Quality, and Agile – Leaders in the insights and market research space share their predictions for what to expect in 2021.
It’s rare that an event impacts every industry at the same time, but COVID-19 has had an unprecedented effect due to the resulting economic lockdowns, some of which are back in effect in many parts of the world, once again disrupting operations, supply chains and workers alike.
We asked our AskingCanadians panel how they are adjusting to this new world of work. Here is Kyle Kinsey speaking with Nick Drew of Fuse Insights on what they found.
Open source data could be worth $3 to $5 trillion annually, according to a McKinsey report. They also projected that by 2030, data-enabled applications of artificial intelligence (AI) could generate $13 trillion in new global economic activity. Clearly, there is money to be made from the use of Open Data. But how? And what are the benefits beyond economic gain?
Over the past few years, data has garnered itself something of a bad reputation. As companies utilize their technology to gain access to unimaginable quantities of customer data, too many were seen as using this information unethically. Whether it was a lack of transparency about what the data was being used for or that the data was being collected in the first place, the public response has been overwhelmingly negative.
Over the past few years, data has garnered itself something of a bad reputation. As companies utilize their technology to gain access to unimaginable quantities of customer data, too many were seen as using this information unethically. Whether it was a lack of transparency about what the data was being used for or that the data was being collected in the first place, the public response has been overwhelmingly negative.
While we are moving toward this infusion of iA.Ai (intelligent agents powered by artificial intelligence) in the workplace, we continue to see poor user experiences from the tools and platforms we use every single day. One area that is in particular need of transformation is how businesses access insights and data collected from customers.
Reimagine how we evolve and adapt marketing to fit the age we live in
Reimagine our understanding of the consumer to better connect with them
Reimagine our response to cultural shifts and future-proofing your business
Reimagine how we collect, protect & use consumer data to connect with each other
Each week, you’ll receive a video (under 20 minutes!) directly to your inbox covering different aspects of reimagining your business.
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A proven marketing and General Manager with over a decade of experience in delivering successful commercial outcomes for tier-one consumer goods organisations in local, regional and global roles.
The core to this success has been leveraging the rare combination of three strong attributes in corporates and start-ups:
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COVID-19 People Insights: A new lens to understanding the drivers of COVID-19 vaccine demand and hesitancy.