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Latest insights from thought leaders and industry experts
to help your business adapt to changing times

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Trending Content

on COVID-19

Quebec entrepreneurs are among the most optimistic in the country regarding a resumption of investment, despite the second wave of the pandemic…
A persistent and concerning trend emerged across Canada during the first wave of the COVID-19 pandemic: about half of Canadians who used cannabis in the past week increased their consumption…
‘How are we going to get people through the next eight months after what they’ve been through for the last eight months?’…
A survey of 2,002 Canadians in the last five days reveals the vast majority want a made-in-Canada solution…

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Trending Content

on INDUSTRY

With bars and restaurants extremely limited and festivals canceled across the country, how have Canadians changed their alcohol consumption?

Humanization, COVID, Online Research, Data Quality, and Agile – Leaders in the insights and market research space share their predictions for what to expect in 2021.

It’s rare that an event impacts every industry at the same time, but COVID-19 has had an unprecedented effect due to the resulting economic lockdowns, some of which are back in effect in many parts of the world, once again disrupting operations, supply chains and workers alike.

We asked our AskingCanadians panel how they are adjusting to this new world of work. Here is Kyle Kinsey speaking with Nick Drew of Fuse Insights on what they found.

Related Content

Trending Content

on OPEN DATA

Open source data could be worth $3 to $5 trillion annually, according to a McKinsey report. They also projected that by 2030, data-enabled applications of artificial intelligence (AI) could generate $13 trillion in new global economic activity. Clearly, there is money to be made from the use of Open Data. But how? And what are the benefits beyond economic gain?

Over the past few years, data has garnered itself something of a bad reputation. As companies utilize their technology to gain access to unimaginable quantities of customer data, too many were seen as using this information unethically. Whether it was a lack of transparency about what the data was being used for or that the data was being collected in the first place, the public response has been overwhelmingly negative.

Trending Content

on RESEARCHTECH

Over the past few years, data has garnered itself something of a bad reputation. As companies utilize their technology to gain access to unimaginable quantities of customer data, too many were seen as using this information unethically. Whether it was a lack of transparency about what the data was being used for or that the data was being collected in the first place, the public response has been overwhelmingly negative.

While we are moving toward this infusion of iA.Ai (intelligent agents powered by artificial intelligence) in the workplace, we continue to see poor user experiences from the tools and platforms we use every single day. One area that is in particular need of transformation is how businesses access insights and data collected from customers.

The Reimagine Series

with Steve Mast

Steve Mast profile picture
This series is hosted by Delvinia President and Chief Innovation Officer Steve Mast. Steve is also the current Chair of the Board of the Canadian Marketing Association (CMA) and is passionate about helping organizations of all kinds transform their business models to meet the needs and demands of today’s digital economy.

Change

Reimagine how we evolve and adapt marketing to fit the age we live in

Consumer

Reimagine our understanding of the consumer to better connect with them

Culture

Reimagine our response to cultural shifts and future-proofing your business

Connections

Reimagine how we collect, protect & use consumer data to connect with each other

Each week, you’ll receive a video (under 20 minutes!) directly to your inbox covering different aspects of reimagining your business. 

Archives

  • Keeping Your Brand Safe During COVID-19

    Keeping Your Brand Safe During COVID-19

    March 30, 2020 It is critical to have heightened sensitivity with any marketing initiatives during this time and to ensure your brand doesn’t make any unnecessary missteps. How do you do this? With these three key measures.
  • 3 Reasons to Re-Evaluate Your Research Processd

    3 Reasons to Re-Evaluate Your Research Processd

    April 16, 2020 The rules of business as they applied 3 months ago have disappeared, and never has there been a better time to re-evaluate the processes and procedures we have in place. This is especially true for your research process. We’ve put together 3 good reasons to re-examine your research process now.
  • COVID-19 Voice of Canadians and Impact to Retailers Cover

    Five (Potentially) Positive Impacts the Pandemic Has Had on Insights

    August 10, 2020 This article pulls from numerous conversations with friends, colleagues, and clients in the industry, as well as several industry panels and webinars. All of them have presented consistent themes about the changes that have (and continue) to take place.
  • REPORT: Impact of Covid-19 on the Research Community

    REPORT: Impact of Covid-19 on the Research Community

      April 22, 2020 We partnered with the Insights Association on this qualitative study to help us understand the impact of COVID-19 on the MR community. Download the report now.
  • Interest Trends: Millennial Animated Personas and Coronavirus

    Interest Trends: Millennial Animated Personas and Coronavirus

      March 31, 2020 It’s never been more crucial for you to hear from your community. Each week, we’ll update you with new key insights and findings among our Millennial Animated Personas throughout the course of this pandemic.
Delvinia
David Phillips, Partner - Deloitte Digital
David Phillips
Partner
Deloitte Digital

Who is David Phillips?

A proven marketing and General Manager with over a decade of experience in delivering successful commercial outcomes for tier-one consumer goods organisations in local, regional and global roles.

The core to this success has been leveraging the rare combination of three strong attributes in corporates and start-ups:

  1. Analytical and strategic skill-set gained through formal training (MBA) and leading countless strategic and insight-led projects;
  2. A strong creative perspective which drives powerful innovative solutions to organisational problems or opportunities;
  3. Influencing and leadership skills which have continually shaped organisational direction, focus and critically, delivered galvanising team leadership.

Sessions

Is Technology the Death of the Insight or Have We Just Stopped Asking "Why"?
Thursday November 12, 2020
8:00 PM - 8:30 PM

Discover unique insights into data, market research, consumer experience, and marketing with a diverse global perspective.