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Trending Content
on COVID-19
Quebec entrepreneurs are among the most optimistic in the country regarding a resumption of investment, despite the second wave of the pandemic…
A persistent and concerning trend emerged across Canada during the first wave of the COVID-19 pandemic: about half of Canadians who used cannabis in the past week increased their consumption…
‘How are we going to get people through the next eight months after what they’ve been through for the last eight months?’…
A survey of 2,002 Canadians in the last five days reveals the vast majority want a made-in-Canada solution…
Related Content
The Reimagine Series
with Steve Mast
This series is hosted by Delvinia President and Chief Innovation Officer Steve Mast. Steve is also the current Chair of the Board of the Canadian Marketing Association (CMA) and is passionate about helping organizations of all kinds transform their business models to meet the needs and demands of today’s digital economy.
Change
Reimagine how we evolve and adapt marketing to fit the age we live in
Consumer
Reimagine our understanding of the consumer to better connect with them
Culture
Reimagine our response to cultural shifts and future-proofing your business
Connections
Reimagine how we collect, protect & use consumer data to connect with each other
Each week, you’ll receive a video (under 20 minutes!) directly to your inbox covering different aspects of reimagining your business.
Archives
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Gustavson Brand TrustIndex 2020
June 17, 2020 The 2020 Gustavson Brand Trust Index results reveal consumers’ trust in brands is at an all-time low. -
The New “Normal”: Consumer Data on Healthcare in a COVID-19 World
May 12, 2020 We decided to go out and survey 500 of our plan members from across Canada. What they shared with us painted an insightful picture of prioritized needs, expectations for safety, and a new way forward. -
COVID-19 Voice of Canadians and Impact to Retailers
April 12, 2020 This is a time for retailers to be authentic and show they care. -
The COVID-19 Crisis and Policy Preferences of Canadian Technology Scale-ups
March 31, 2020 What are top economic concerns of Canadian Tech Scale-ups and what do they think about the federal support being offered?
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Keeping Your Brand Safe During COVID-19
March 30, 2020 It is critical to have heightened sensitivity with any marketing initiatives during this time and to ensure your brand doesn’t make any unnecessary missteps. How do you do this? With these three key measures. -
3 Reasons to Re-Evaluate Your Research Processd
April 16, 2020 The rules of business as they applied 3 months ago have disappeared, and never has there been a better time to re-evaluate the processes and procedures we have in place. This is especially true for your research process. We’ve put together 3 good reasons to re-examine your research process now. -
Five (Potentially) Positive Impacts the Pandemic Has Had on Insights
August 10, 2020 This article pulls from numerous conversations with friends, colleagues, and clients in the industry, as well as several industry panels and webinars. All of them have presented consistent themes about the changes that have (and continue) to take place.
REPORT: Impact of Covid-19 on the Research Community
April 22, 2020 We partnered with the Insights Association on this qualitative study to help us understand the impact of COVID-19 on the MR community. Download the report now.
Interest Trends: Millennial Animated Personas and Coronavirus
March 31, 2020 It’s never been more crucial for you to hear from your community. Each week, we’ll update you with new key insights and findings among our Millennial Animated Personas throughout the course of this pandemic.
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Delvinia Announces Virtual Panels
July 29, 2020 We are excited to announce that Virtual Panels, created in partnership with PersonaPanels are now available to our Canadian customers -
Better Research, Better Results: ResearchTech Platform Methodify
July 20, 2020 Designed to be customizable, giving companies consumer feedback to any kind of product, marketing or experiential question — even the ones they… -
How to Develop a Research Tech-Friendly Company Culture
June 30 , 2020 Creating a research tech-friendly corporate culture must start from the ground up. Learn how the Royal Bank of Canada was able to improve upon marketing… -
Make your customers the most important voice in the room
June 11, 2020 In a traditional setting, putting the customer first may mean that marketers will do quick research to inform their recommendations. Often, marketers will use…
