Adam, along with his initial three business partners – Sam Punnett, Bill Sweetman and Warren Coughlin – spends the month of July holding a series of strategy sessions at Bar Italia in Toronto resulting in a business strategy for a new digital firm grounded in industry research, digital strategy and interactive marketing, and approaching technology from a user’s perspective.
The foursome launches the MultiMediator Strategy Group (MMSG) on August 15, 1998.
The dot-com crash blindsides the digital industry and Delvinia faces its first major business challenge as it manages through a turbulent economic environment where spending on digital projects comes to a near standstill.
A proven marketing and General Manager with over a decade of experience in delivering successful commercial outcomes for tier-one consumer goods organisations in local, regional and global roles.
The core to this success has been leveraging the rare combination of three strong attributes in corporates and start-ups:
COVID-19 People Insights: A new lens to understanding the drivers of COVID-19 vaccine demand and hesitancy.