The Canadian Marketing Association (CMA) is gearing up for the organization's 2014 Analytics Conference, which takes place on January 29. With an emphasis on current case studies, the conference will feature presentations from individuals who have made the pivot of leveraging analytics beyond … [Read more...] about Speaking Engagements: CMA 2014 Analytics Conference
Helping organizations visualize—and realize—their ideal customer experience is something we do in our work every day. And, on occasion, we conduct creative workshops to help steer organizations through that process. For the past two years we’ve been fortunate to have SickKids Foundation as a … [Read more...] about Helping Envision the Future Donor Experience
On October 1, customer experience professionals in 21 cities around the world will take part in the first CX Day, a global celebration of companies and people that are creating great experiences for customers. Here in Toronto, our President Steve Mast will be among the speakers participating in a … [Read more...] about Speaking Engagements: Delvinia President Steve Mast to Speak at CX Day
During the 2013 CMA National Convention, held last month, St. Joseph Communications interviewed a number of industry experts – including our President Steve Mast – to ask them how they define omnichannel. According to the company, no two experts expressed the same definition, but the over-arching … [Read more...] about What is Omnichannel?
Last week, our President Steve Mast was a guest speaker at the Canadian Marketing Association's 2013 National Convention. Steve spoke about the need to map the customer journey to determine whether your business is connecting with today's digitally empowered customer at the points that are most … [Read more...] about Presentation Slides: Mapping Manulife’s Direct to Consumer Path to Purchase