During the 2013 CMA National Convention, held last month, St. Joseph Communications interviewed a number of industry experts – including our President Steve Mast – to ask them how they define omnichannel. According to the company, no two experts expressed the same definition, but the over-arching … [Read more...] about What is Omnichannel?
Last week, our President Steve Mast was a guest speaker at the Canadian Marketing Association's 2013 National Convention. Steve spoke about the need to map the customer journey to determine whether your business is connecting with today's digitally empowered customer at the points that are most … [Read more...] about Presentation Slides: Mapping Manulife’s Direct to Consumer Path to Purchase
RAC Canada & the Retail Council of Canada are joining forces to present this year's Retail Advertising & Marketing Symposium, which takes place on April 25. Delvinia President Steve Mast will be on hand to present a session about Mapping the New Customer Path to Purchase. Here's a … [Read more...] about Speaking Engagements: Retail Advertising & Marketing Symposium
Next month, the Canadian Marketing Association (CMA) and the Marketing Research and Intelligence Association (MRIA) are partnering on their first joint initiative: the 2013 CMA/MRIA Customer Experience Conference. The event, which takes place at the Arcadian Court on April 11, brings together … [Read more...] about Speaking Engagements: 2013 CMA/MRIA Customer Experience Conference
As part of celebrating our 15th anniversary at Delvinia, I made a personal commitment to find ways to give back as an acknowledgement of what we have achieved as a company and to recognize my own journey. Giving back isn’t always about donating money to a cause or organization. Rather, giving back … [Read more...] about Why giving back time to the next generation of students is important