What is Omnichannel?

During the 2013 CMA National Convention, held last month, St. Joseph Communications interviewed a number of industry experts – including our President Steve Mast – to ask them how they define omnichannel. According to the company, no two experts expressed the same definition, but the over-arching sentiment was consistent. Here’s what Steve had to say. To view […]

Presentation Slides: Mapping Manulife’s Direct to Consumer Path to Purchase

Last week, our President Steve Mast was a guest speaker at the Canadian Marketing Association’s 2013 National Convention. Steve spoke about the need to map the customer journey to determine whether your business is connecting with today’s digitally empowered customer at the points that are most critical to them. Using examples from Delvinia’s work with […]

Speaking Engagements: Retail Advertising & Marketing Symposium

RAC Canada & the Retail Council of Canada are joining forces to present this year’s Retail Advertising & Marketing Symposium, which takes place on April 25. Delvinia President Steve Mast will be on hand to present a session about Mapping the New Customer Path to Purchase. Here’s a preview of his presentation: For brands today, […]

Speaking Engagements: OpenDialogue’s Social Media Marketing Conference

Delvinia President Steve Mast will take part in OpenDialogue’s 6th Annual Social Media Marketing Conference, being held at The Old Mill Inn on February 13 and 14. Steve’s session, Canadian Consumer Views and Usage of Branded Social Media, looks at social from the consumer perspective. Here’s a preview of his presentation: In today’s world, digital […]

Speaking Engagements: Reinventing Customer Service Conference

Amy Sullivan, Delvinia’s VP of Insights, is among the speakers presenting at the 4th Reinventing Customer Service Conference being hosted by Federated Press next week. The three-day conference, which takes place from February 5-7 at the Novotel Toronto Centre Hotel, focuses on “maximizing the opportunities and overcoming the pitfalls in an era when the consumer […]