Marketing magazine and the Canadian Marketing Association have once again partnered to host Mobile Day, which takes place this year on Monday, June 9.

With an emphasis on examining many of the latest trends, Mobile Day looks to inspire, motivate and encourage marketers to find new ways to connect with their consumers.

Delvinia President Steve Mast will be on hand to talk about how Canadians are using mobile in a presentation called Managing the Hype: The Reality of Mobile in 2014. 

In 2010, Steve shared insights from Managing the Hype: The Reality of Mobile in Canada; a Delvinia study of Canadian mobile behaviours. Now, four years later – an eternity in mobile years – Steve returns to take a look back at the trends predicted then and to provide an update on where things stand now. Using uniquely Canadian data from our AskingCanadians online research community, Steve’s presentation will outline how Canadians are using mobile devices in their everyday lives. He’ll reveal what Canadians are doing, why, and how often, and will offer valuable insights into how mobile is impacting purchasing behaviour, relationships with retailers, and the implications for marketers.

Additional guest speakers include Jonathan Pelosi, Head of Mobile Display Solutions at Google; Sumit Oberai, Chief Information Officer and Executive Vice President Digital at Indigo; Richard Cohene, Director of Marketing, Beyond the Rack and Alyson Gausby, Consumer Insights Lead, Microsoft.

Mobile Day takes place on June 9 at the Hilton Toronto Hotel. To join us at the event, register now.