COVID-19 Resource Hub

Resources and initiatives supported by Delvinia as we work together with our clients, partners, and universities to retool capabilities and help all of us move through this challenging time.

CAMH and Delvinia Partner on Study to Understand the Mental Health of Canadians During COVID-19

In times like these, open data is key to fighting COVID-19. Delvinia has partnered with CAMH to produce this important study on the mental of health of Canadians during the pandemic. Respondents were sourced using our AskingCanadians panel of over 1 million Canadians. We are also providing free access to the data via our Methodify platform for others to explore, download and use within their own organizations, including healthcare professionals, governments and businesses.

Impact of COVID-19 on the Market Research Community

As we all go through the pandemic together, Delvinia has continued to look for ways to support, guide or give back to the MR industry that we are proud to be a part of. We approached the Insights Association to see if they wanted to partner with us on a qualitative study to understand the impact of COVID-19 on their members. We decided to use CRIS by Delvinia was used to capture the thoughts and opinions of the MR community in a manner that could help the industry manage through the pandemic. Get the full report here.

Gustavson Brand TrustIndex 2020

Each year, the Gustavson School of Business at the University of Victoria runs the most authoritative and comprehensive
study on brand trust in Canada. They ran it again in 2020, this time with a second survey to determine change in brand trust since COVID-19. Powered by our AskingCanadians panel, we’re proud to be part of important research such as this. Check out the study here.

Using Artificial Intelligence to unveil Healthcare Providers emotional challenges in the COVID-19 era

Fine Research, a leader in market research in Latin America, conducted a study using CRIS by Delvinia to understand the current impact of Covid-19 from the point of view of healthcare professionals, whether or not they are directly working to curtail the pandemic.

This is a non-profit initative and you can see the full report here.

Using AI to Identify Interest Trends of Coronavirus with Millennials

When the outbreak of the Coronavirus started becoming prevalent in the news, PersonaPanels decided to showcase the ability of its AI-enabled Animated Personas to provide real-time insights into contemporary events. Delvinia is a key investor and partner of PersonaPanels, so we’ve teamed up to bring you new highlights and insights from their report, Millennial Animated Personas and Coronavirus: Interest Trends, each week in a video. You can also sign up to receive the updated report weekly in your inbox here.

3 Questions, 3 Minutes: Marketing During COVID-19

Delvinia’s President and Chief Innovation Officer Steve Mast recently asked top marketing leaders in Canada 3 questions on how COVID-19 has impacted their strategies, decision-making, and work culture. Our third round included Maja Neable (BMO) and Laura Pearce (Twitter). Each question was given 3 minutes to be answered.

Check back weekly for new episodes from different marketing leaders in Canada.

Join MREF and Delvinia in Providing Meals for Students and Families During the COVID-19 Crisis

As the coronavirus (COVID-19) continues to have an increased impact on our communities, we want to share a great initiative launched by the Market Research Education Foundation, where our CEO Adam Froman is a Board Member, to support those across North America who are facing hunger and food insecurity. This industry-wide $100,000 COVID-19 campaign will support food banks, pantries and school meal programs through Feeding America and Foodbanks Canada.

We are thankful for our customers and partners for their continued support, and we feel fortunate to be in a position to donate $2000 to this campaign. We are urging others in the community to do the same – whether it’s $25 or $1000, make a donation today to help mobilize our industry to make a difference in our communities. Donate here.

The New "Normal": Consumer Data on Healthcare in a COVID-19 World

Green Shield Canada recently used Methodify by Delvinia to run a study on how Canadians are feeling about things beginning to reopen. They explored whether people will visit different healthcare practitioners such as dentists, chiropractors, or massage therapists as they reopen, and what their expectations are for their experiences.

Read the full report here.

The COVID-19 Crisis and Policy Preferences of Canadian Technology Scale-ups

The Innovation Policy Lab at the Munk School of Global Affairs & Public Policy at the University of Toronto, in collaboration with Methodify and sponsored by Delvinia has established a new mechanism for eliciting feedback from Canadian technology scale-ups. A new report has been released based on a poll of 42 CEOs of taken between March 27-30.

Read the full report here.

COVID-19 Voice of Canadians and Impact to Retailers

Deloitte utilized AskingCanadians to produce this free report, believing that “gaining a better understanding of how Canadians’ shopping and spending habits are changing in light of this global pandemic could help retailers, restaurants, and other businesses respond, adapt, and move forward in these incredibly difficult times.”

Read the full report here.

Managing Client Anxiety During COVID-19

As the world strives to adjust to this new normal, it is natural for questions and concerns to arise regarding how to proceed with business in a sensitive manner. In order to help our clients navigate any anxiety around conducting research during the COVID-19 pandemic, we have taken several measures. See them all here.

Keeping Your Brand Safe During COVID-19

As a business this challenging time can feel overwhelming, as understanding consumer sentiment is of the utmost importance but seems to be changing constantly. It is critical to have heightened sensitivity with any marketing initiatives during this period and to ensure your brand doesn’t make any unnecessary missteps. We’ve outlined the steps to take to ensure this here.