In 2020 Delvinia acquired CRIS (Conversational Research Insight System). Due to the complementary nature of their products they already share several customers, and are working together to continue the expansion of the capabilities of CRIS.
CRIS uses AI and machine learning to conduct one-to-one chat based interviews at scale, collecting both qualitative and quantitative data on a secure web-based messaging platform. CRIS was integrated into Delvinia’s automated market research platform, Methodify, in 2018.
Participants chat with CRIS at a time and place that is convenient for them and enjoy a research experience that is more interesting and engaging than traditional static open-ends, and unmoderated bulletin boards
CRIS replicates a moderated discussion by:
(seriously, we did the math)
A proven marketing and General Manager with over a decade of experience in delivering successful commercial outcomes for tier-one consumer goods organisations in local, regional and global roles.
The core to this success has been leveraging the rare combination of three strong attributes in corporates and start-ups:
COVID-19 People Insights: A new lens to understanding the drivers of COVID-19 vaccine demand and hesitancy.