Each week, we’ll update you with new key insights and findings among our Millennial Animated Personas throughout the course of this pandemic. Get your report here:
Research conducted and prepared by
When the outbreak of the Coronavirus started becoming prevalent in the news, PersonaPanels decided to showcase the ability of its AI-enabled Animated Personas to provide real-time insights into contemporary events. Delvinia is a key investor and partner of PersonaPanels, so we’ve teamed up to bring you new highlights and insights from their report, Millennial Animated Personas and Coronavirus: Interest Trends
Animated Personas are machine-learning agents created through AI technology representing segments of consumers.
They can be built from segmentation data featuring attitudinal, behavioral & psychographic elements, as well as other types of primary survey data and secondary data.
They represent an opportunity to add life to aging data and can be used in unique ways, beyond our usual thinking surrounding segmentation studies.
“It’s up to me to improve the world”Caucasian women, ages 22-37, with a median income of $40,000 and an average of $20,000 in student debt. The majority are employed part-time, jumping from one job to another. Many are students living at home with their parents, to whom they turn for personal and career advice. A minority are married with children under 10 years of age. They are likely to be pro-Democratic but not likely to have voted in the last presidential election. They have some college but have not graduated and are seriously considering continuing with or going back to school or getting career training.
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