Delvinia’s 2018 Year in Review: Carpool Karaoke
En français As 2018 draws to a close, we wanted to share some of our highlights with you! From being ISO 27001 designation certified, to funding and releasing Canada’s Brain Drain study, and expanding our operations into the US; this year has certainly been a memorable one for all of us. We also wanted to […]
Speaking: Steve Mast talks AI, Blockchain and Automation at the Insights Leadership Conference 2018
From machine learning to blockchain, VR, marketing automation, connected devices and the Internet of Things; organizations are moving away from traditional methods of data collection and harnessing emerging technologies to gather consumer insights in real-time. At next week’s ILC2018, hosted by the Insights Association, Delvinia President and Chief Innovation Officer Steve Mast will be taking part in a […]
Speaking: Brand Marketing Summit & CMAfuture
It’s a busy month for us here at Delvinia and over the next weeks we’re headed to a number of new events! At next week’s Brand Marketing Summit, Executive Vice President Raj Manocha, will be on stage to share insights from a recent marketing-channel focused research project with AB InBev’s Labatt brands on October 24th at […]
Here’s how to fail, whether you’re a startup or a large corporation
In his recent interview with the Financial Post, our President and Chief Innovation Officer Steve Mast discussed why traditional market research and product launch campaigns are ineffective in today’s consumer environment. With increasing demands for control over individual brand experiences and consumer expectations for options and speed on the rise, it’s no wonder 95 percent […]
Agile, Automated Market Research Platform Accelerates Insights
Can traditional market research keep up with the need for speed in today’s digital environment? And how can agile, automated market research help health systems accelerate their process? In the new eHealthcare Strategy & Trends article, our President & Chief Innovation Officer Steve Mast discusses how Methodify, a Delvinia company, enables organizations to collect feedback and insights quickly. Traditional […]
Getting Consumer Research Wrong
In an new article for The Research Insighter, Steve Mast, our President and Chief Executive Officer, takes a look at marketing failures and why so many brands today are getting their marketing research wrong. Despite using consumer feedback, brands often introduce products and campaigns that leave you scratching your head wondering, “Who approved that?” In […]