Category: Thought Leadership

Adopting the Perspective of the Social Shopper

As we all know, digital media has exploded in recent years, leading to the proliferation of countless websites that aggregate deals, ratings and reviews, or otherwise inform consumers about how to shop and what to buy. The rise of mobile technology is also starting to have an impact on the shopping experience. Customers comparison shop […]

Webinar: 2D Barcodes are Here – Are You and Your Audience Ready?

Thursday, May 12, 2pm EST REGISTER NOW Whether you refer to them as 2D barcodes, dot matrix codes or simply QR codes, the one thing that everyone can agree on is the fact that the use of 2D barcodes is on the rise. Whether they’ll be a passing technology fad or become ubiquitous as they […]

Targeting Your Digital Efforts to Niche Markets

We all know that different groups use digital media in different ways. There is no one size fits all marketing strategy. So whether you’re trying to reach out to members of the Real Life Super Hero movement (a community of men who dress up like superheroes and fight crime) or the uber-wealthy individuals who belong […]

Should Canadians have the Opportunity to Vote Online?

In an interview Tuesday with CTV’s Marcia MacMillan, Delvinia CEO Adam Froman weighed in on the question: Should Canadians have the opportunity to vote online? During the panel discussion, which aired on the CTV News Channel, Adam talked about Delvinia’s experience with the Town of Markham—the first major Canadian municipality to implement Internet voting. “Back […]

Upcoming Speaking Engagements: Niche Markets, Retail Trends Among Presentation Topics

Teaching and learning are among our core values here at Delvinia. We are continually learning about our clients, their customers and the digital landscape. We also endeavour to provide thought leadership and education. In the coming weeks, Adam Froman, our CEO, and Steve Mast, our President, will be speaking at a variety of industry events […]