Join Us at the Science and Art of Social Business Conference

It goes without saying that social media affects nearly every aspect of your business. From simple monitoring of social media channels to content creation, through to response and outreach programs, businesses have the opportunity to leverage social media to attract consumer attention and earn business. On June 23, the Canadian Marketing Association (CMA) hosts The […]

Delvinia and Markham to Present at GTEC 2011 this Fall

Through the use of Internet voting and the implementation of multiple online initiatives designed by Delvinia, the Town of Markham has become a Canadian leader in eDemocracy. This fall, Delvinia CEO Adam Froman and Markham Mayor Frank Scarpitti will share the municipality’s approach towards digital media as a tool to engage the public during a […]

A Lesson in QR Code Density

Amy Sullivan, Delvinia’s Vice President of Customer Insight, and I recently presented a webinar on 2D Barcodes. We talked about several best practices during the presentation, including  the need for marketers to optimize the density of  QR codes. We used this poster for the upcoming Photographic, Video & Digital Imaging Show as an example of […]

Speaking Engagements: Delvinia Participates in Two National Conventions

The Canadian Marketing Association (CMA) and the Market Research and Intelligence Association (MRIA) are gearing up for their annual national conferences, and Delvinia is taking part in both events. Delvinia President Steve Mast is hosting a presentation at the 2011 CMA National Convention, which gets under way at the Westin Harbour Castle Hotel tomorrow and […]

The New Information Organization Paradigm – People as the Filter

For a good decade, Google has been the king of the Internet. The search engine organizes content based on data such as keywords, links, etc. However, in March 2010, Facebook traffic surpassed that of Google and Facebook continues to grow rapidly with no sign of slowing down. How did Facebook become so important? Will its […]

Webinar Slides: 2D Barcodes are Here. Are You and Your Audience Ready?

Whether you refer to them as 2D barcodes, dot matrix codes or simply QR codes, the one thing that everyone can agree on is the fact that the use of 2D barcodes is on the rise. Whether they’ll be a passing technology fad or become ubiquitous as they are in Japan and other parts of […]