What is your company doing to create a customer-centric culture? How do you define a successful customer experience? How do you determine realistic targets if you're just starting a customer experience strategy? The 2014 CMA/MRIA Customer Experience Conference is right around the corner. And, … [Read more...] about Join us at the 2014 CMA/MRIA Customer Experience Conference
The 2014 CMA/MRIA Customer Experience Conference is just around the corner! The Canadian Marketing Association (CMA) and the Marketing Research and Intelligence Association (MRIA) are teaming up to host the second annual CX Conference for marketers and researchers next month. The event, being … [Read more...] about CMA/MRIA Customer Experience Conference
During the 2013 CMA National Convention, held last month, St. Joseph Communications interviewed a number of industry experts – including our President Steve Mast – to ask them how they define omnichannel. According to the company, no two experts expressed the same definition, but the over-arching … [Read more...] about What is Omnichannel?
The Canadian Marketing Association is partnering with The Art of Marketing for the 2013 CMA National Convention, which includes two days of keynote speakers and marketing workshops at the Metro Toronto Convention Centre on June 4-5. On Day One—which includes a session by Delvinia President Steve … [Read more...] about Speaking Engagements: 2013 CMA National Convention
Earlier today, Amy Sullivan, Delvinia’s VP of Customer Insight, and Randy Matheson, our Director of Emerging Media + Trends, kicked off the Canadian Marketing Association’s 2012 CMA Social Media Conference with a presentation on the State of the Social Nation. Drawing on new data from the … [Read more...] about State of the Social Nation