What is Omnichannel?

During the 2013 CMA National Convention, held last month, St. Joseph Communications interviewed a number of industry experts – including our President Steve Mast – to ask them how they define omnichannel.

According to the company, no two experts expressed the same definition, but the over-arching sentiment was consistent.

Here’s what Steve had to say.

To view the rest of the video interviews, see the St. Joseph Communications website.

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