In my last blog post I discussed how people are spending less and less time on their desktops and more time using their mobile devices for their everyday online activities such as product research and shopping. A recent survey of our AskingCanadians online research community revealed that 20 per … [Read more...] about 8 Tips for Designing Your Mobile Purchasing Experience
In a recent New York Times editorial by David Brooks, the author shares an anecdote about a prominent bank executive as he contemplated whether to close operations in a financially unstable country. The banker undoubtedly had reams of economic data available to him to ponder and even to rationalize … [Read more...] about Facts & Feelings: Data Reconsidered
In Part One of our series, we introduced the first part of Delvinia's three-part process: insight. In this second installment, we extend the examples to illustrate how and why we tackle digital strategy on behalf of our clients. I'm Rosalina Lin-Allen and I head our strategy practice. I work … [Read more...] about The Art of Turning Insight into Action – Part Two: What is Strategy?
Brands face big challenges today. Data overload, hyper-connected customers and technology that's changing faster than ever before. We apply a customer-centric, insight driven methodology to design as a means to empower organizations to meet their business needs. Over the years we've refined a … [Read more...] about The Art of Turning Insight into Action – Part One: What Do We Mean by Insights?
In Thursday's edition of The Globe and Mail, journalist Carolyn Abraham's ongoing series, The DNA Dilemma, explored the possibility of marketers using DNA to create targeted campaigns. Our CEO Adam Froman was interviewed by Carolyn for the article, "Why your DNA is a goldmine for … [Read more...] about In the News: Why your DNA is a goldmine for marketers