In Delvinia’s new Dig report, The Social Shopper: A Lens into the Future of Retail Experiences, we identified a series of trends surrounding consumer use of digital technology. We also pointed to the fact that retailers need to understand tech-savvy shoppers in order to create effective digital … [Read more...] about Delvinia’s eCeption: Blending Creativity and Technological Expertise
Understanding how consumers incorporate digital technology into the retail experience is the focus of the latest Delvinia Dig report, being released today. The Social Shopper: A Lens into the Future of Retail Experiences highlights seven major trends around the use of digital technology in the … [Read more...] about Delvinia Releases Dig Report on the Social Shopper
On Friday, my colleague Lesley Copeland and I presented our paper, entitled "Candidates do it, why can’t election agencies? The Town of Markham's use of Facebook in the 2010 Municipal Election" on Parliament Hill. This presentation was part of a two-day conference organized by Carleton … [Read more...] about Presentation on Parliament Hill Sparks Interest in DIY Markham
Over the past few years we've seen QR codes (Quick Response) used sporadically in various marketing campaigns here in Canada, but have never seen them really catch on. The reasons are varied, starting with the fact that most people don't know what they are or how to use them. Recently we showed a … [Read more...] about QR Codes Seem to be Everywhere, But Are They Going Anywhere?
This month we’re proud to share two of our popular presentations through our FREE Delvinia Dig Webinar series. These webinars are based upon our popular Delvinia Dig reports, a compilation of the perspectives of Delvinia’s interactive experts based on data generated by our proprietary online … [Read more...] about Delvinia Dig Webinar Series Launches with ‘Mobile in Canada’ and ‘The Digital Divide’