International growth of the firm sets the stage for 20 additional new hires this fall.

Delvinia announced that millennial market research specialist Maria Popova has joined as Director of Sales.

TORONTO, September 12, 2018 – Data collection firm Delvinia announced that millennial market research specialist Maria Popova (pictured, right) has joined as Director of Sales. She will focus on the company’s automated market research platform, Methodify, eyeing a greater share of the North American market. Most recently, Popova was with the youth marketing agency yconic, where as the Director of Market Research Services she pioneered a strategic two-year media partnership with Canada’s largest national daily newspaper and led the development of key recommendations to improve the supply and demand of youth in the technology start-up labour market.

Popova brings this consultative sales approach to Delvinia, identifying customer needs, expanding the capabilities of Methodify and guiding decision-making.

Popova’s appointment comes on the heels of a raft of recent hires, including the new Manager of Data Solutions, Nimesh Kara. Kara (pictured, left) joins from the U.K., bringing international experience collaborating with teams across Asia, North America and Europe and a focus on defining advanced analytics solutions as well as data solutions for the connected home (IoT).

Adam Froman, founder and CEO of Delvinia attributes much of his company’s success to discovering great talent. “Our success at Delvinia is a reflection of the character of people and progressive minds throughout our company,“ Froman explained. “Maria is a case in point. She has a knack of working with clients to cultivate a robust pipeline of innovations and solutions, innovations that will only serve to help our company’s continued growth.”

In addition to the recent wave of hires, Delvinia will be seeking to fill a further 20 new roles across marketing, sales and product development this fall. This onslaught of new positions comes as the company continues to see accelerated demand across North America for its automated market research platform, Methodify.

Interested candidates can apply at

About Delvinia

An authority on the data economy, Delvinia is at the forefront of leading companies through this age of data. The company operates as an innovation incubator with the sole purpose of reinventing how data is being used to underpin business decision-making at every level. For more information on the company’s suite of products and services, visit

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