Tag: mobile

8 Tips for Designing Your Mobile Purchasing Experience

In my last blog post I discussed how people are spending less and less time on their desktops and more time using their mobile devices for their everyday online activities such as product research and shopping. A recent survey of our AskingCanadians online research community revealed that 20 per cent of Canadians are reaching for […]

Webinar Recording: The Emerging Trends of Today’s Mobile Shopper

Last week, Rosalina Lin-Allen, our Head of Strategy, presented a webinar on The Emerging Trends of Today’s Mobile Shopper in partnership with Tenzing Managed IT Services. Mobile has become an indispensable part of consumers’ daily lives with no signs of slowing down. Today 52 per cent of Canadians own a smartphone and 43 per cent […]

Video: CoverMe Packing App by Manulife Financial

We’ve had a lot of inquiries about the award-winning CoverMe Packing App, designed in partnership with Manulife Financial. The branded utility app, which was created to help travellers with the process of planning and packing for their trips—and to document their travels—is a great example of providing a value-added service to the company’s clients. To […]

Manulife Financial’s Mobile Travel App Wins IMA Outstanding Achievement Award

The latest version of the CoverMe Packing App by Manulife Financial, which was released in December and includes a Travel Journal, has won an IMA Outstanding Achievement award in the Insurance category. The Outstanding Achievement award is the second highest honor bestowed by Interactive Media Awards and is recognition that the app has excelled in […]

Going Mobile? Get to Know Your Users First

There’s no doubt that people are spending less and less time tied to their desktops and more of their time using mobile devices. With tablet sales expected to hit 172 million units (IDC) and close to one billion smartphones estimated to be sold globally in 2013 (Statist), having a mobile presence is no longer a […]