Are grocery-store apps the answer to better customer service?
Only a small number of Canadians use grocery-store apps. Maybe that’s because apps don’t solve a lot of everyday shopper complaints With several of Canada’s big grocers creating branded mobile apps over the past year, there is no question grocery shopping is getting more techie. But are consumers ready? And are apps really the answer […]
Design for Experience Awards gallery showcases two Delvinia projects
Two of our recent projects are featured in the online awards gallery for the first international Design for Experience (DfE) Awards program, presented in partnership with UX Magazine. Although we didn’t take home the top prize this year, our dashboard project with The Weather Network and the Delvinia-designed CoverMe Packing App for Manulife Financial were […]
Responsive Versus Adaptive Design
Ever since the ’90s, digital designers have faced the challenge of supporting different browsers and platforms. With the explosion of mobile devices into our modern digital eco-system it has made this even more challenging. And, with the rate of adoption of smartphones and tablets that challenge isn’t going to go away anytime soon. In this […]
Innovation Rocks
In my last post about innovation, I spoke about how innovation is more than just developing the creative idea. Innovation is about developing opportunities for new relationships with your customers and partners, products and services and potentially new streams of revenue. To realize this kind of change requires substantial effort from internal stakeholders. However even […]
Are You Putting Your Customers’ Experience First?
In the past few years there’s been a lot of talk from digital marketing “experts” (yes, I somehow made double quotes with my fingers while typing) about hyper-focusing their efforts on social media; in some cases replacing their home page with a Facebook profile or […]
Screens & Places: Is it creepy to track your customers’ every move?
The intersection between digital, social and physical experiences. The other day I was running through the PATH system in Toronto, which is the largest underground shopping complex in the world connecting office tower to office tower. I was stopped by a woman holding an iPad wanting to ask me a few questions. I’m sure you […]