Screens & Places: Is it time to leave your wallet at home?

The intersection between digital, social and physical experiences. I recently met up with friends for dinner and a movie. I booked the dinner and paid via my smartphone; booked the movie and picked up the tickets via my smartphone; bought a coffee after the show, and you guessed it, paid with my smartphone.  I did […]

Screens & Places: Your in-car experience

The intersection between digital, social and physical experiences. During a recent visit to Toronto’s Yorkdale Shopping Centre, I stopped by the new Tesla Motors retail store.  Yes, I said retail store.  If you have not heard of the Tesla brand, take a look. Personally, I love the idea of car brand opening a retail store […]

Screens & Places: Mobility will be the centre of the in-store retail experience

The intersection between digital, social and physical experiences. In last week’s post I talked about some of the things retailers can do to embrace today’s digitally-savvy consumers and lessen the threat of showrooming. Understanding your customers’ path to purchase and developing a digital customer experience strategy is key. So is mobile. It’s essential for retailers […]

Connecting with consumers through mobile

Our mobile devices are becoming even more indispensible than ever before. And, consumers are using them in ways that were the realm of science-fiction not that long ago. According to our AskingCanadians research, 25 per cent of smartphone owners in Canada surf the Internet on their mobile phone, virtually everyone with a smartphone or tablet […]

Screens & Places: Showrooming, fact or fiction?

The intersection between digital, social and physical experiences. If you do a quick search online, you’ll find lots of articles about showrooming. And if you’re unfamiliar with the concept, it’s essentially when people use a brick-and-mortar store to touch, test and even taste your product and then proceed to order it online for a cheaper price. […]

Screens & Places: It’s all about people

The intersection between digital, social and physical experiences. It’s hard to go anywhere these days and not see a digital screen. Big screens and little screens are quickly becoming embedded in every aspect of our daily lives. Next time you travel to work just count the number of screens (e.g. digital billboards, smartphones) you see and/or interact […]