Screens & Places: The rise of augmented reality

The intersection between digital, social and physical experiences. The other day I was on a conference call with an old industry colleague. We were discussing the commercial viability of augmented reality (AR). If you don’t know what AR is, check out Wikipedia here. When I think about the true intersection of digital and physical experiences AR […]

Screens & Places: Customer-centric branded digital ecosystems

The intersection between digital, social and physical experiences. This past weekend the family and I headed into the city for the annual Toronto Santa Claus parade, which according to the organizers is the largest in North America. As part of the total experience we rode the GO train into the city. The kids loved it! […]

Connecting with consumers through mobile

Our mobile devices are becoming even more indispensible than ever before. And, consumers are using them in ways that were the realm of science-fiction not that long ago. According to our AskingCanadians research, 25 per cent of smartphone owners in Canada surf the Internet on their mobile phone, virtually everyone with a smartphone or tablet […]

Screens & Places: Showrooming, fact or fiction?

The intersection between digital, social and physical experiences. If you do a quick search online, you’ll find lots of articles about showrooming. And if you’re unfamiliar with the concept, it’s essentially when people use a brick-and-mortar store to touch, test and even taste your product and then proceed to order it online for a cheaper price. […]

Insights from our Voice of the Customer Roadshow

Last Thursday, Delvinia and AskingCanadians partnered with Confirmit to bring the organization’s International Voice of the Customer and Mobile Research Roadshows to Toronto. The day began with a VoC breakfast event for 50 guests at The Ritz-Carlton hotel. Karine Del Moro, Senior Director, Confirmit; Delvinia President Steve Mast and Rick Bedard, Director of Training Operations […]

VoC Roadshow Preview: FlightSafety’s Rick Bedard

Like many companies considering the implementation of a VoC program, FlightSafety International—the world’s leading aviation training company—wanted to be proactive in gathering better intelligence from its customers and clients; and to become more agile in the marketplace. On June 21st, Rick Bedard, Director of Training Operations for FlightSafety International will join us for Confirmit’s International […]