CMA Summit 2012: Capturing the Voice of the Customer

Last week, Delvinia CEO Adam Froman was among the speakers at the Canadian Marketing Association‘s CMA Summit 2012, held at the Westin Harbour Castle Hotel on May 16 and 17. Adam shared his perspective on how to capture the Voice of the Customer in a presentation titled, The Age of Intelligence, and explained how Delvinia […]

Learn how to connect with consumers at the CMA Summit

The Canadian Marketing Association (CMA) is taking marketing to a new level with a series of videos promoting the CMA Summit 2012, which takes place at the Westin Harbour Castle Hotel on May 16 and 17. In the first of the five “Connections” videos, a top level executive announces to his team that he’s invited […]

I Know Where You Are – 4 Always-On Social Location Apps

I’d insert the usual obligatory stalking comment here, but you’re already thinking it. The ability to share your location through your smartphone to your friends and social networks is not a new concept. In 2009, Foursquare launched and asked its users to check-in to a location to unlock a deal or reward, or to discover […]

Personas: See your product through your customer’s eye

“Our most effective (design) tool is profoundly simple: Develop a precise description of our user and what he wishes to accomplish.” – Alan Cooper on goal-directed design, The Inmates Are Running the Asylum Personas are an extremely valuable tool for marketers and designers in any field, as they bring market segments and individual customers to […]