As more and more technology-driven products and services become more easily obtainable by the mass consumer group and no longer privileged just for the elite, the rate of change to our way of life continues
Online sales have skyrocketed in recent years. Just last year 60 per cent of Canadians conducted both their product research and product purchases online (AskingCanadians 2012). Online shopping is simple and convenient. If executed properly,
The majority of companies today have multiple sources collecting consumer data in order to better serve their audiences with products or offerings. But where are they saving all this data internally? And, more importantly, do
In the past few years there’s been a lot of talk from digital marketing “experts” (yes, I somehow made double quotes with my fingers while
During the 2013 CMA National Convention, held last month, St. Joseph Communications interviewed a number of industry experts – including our President Steve Mast – to ask them how they define omnichannel. According to the company, no
The intersection between digital, social and physical experiences. Forrester recently released their second research report, Meet The Changing Needs Of Connected Customers. This is part two of a three part series. As in the first
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