Integrating Social Media into Market Research

The ongoing evolution of technology has influenced virtually every industry, and the Market Research industry is certainly no exception. In fact, Market Research has shifted dramatically and by all accounts it will continue to do so, which means researchers will be challenged with keeping ahead of (or at least keeping up with) the curve. Moving […]

New Faces at Delvinia. Say hello to Roz.

We’re very excited to announce that Rosalina (Roz) Lin-Allen has joined the Delvinia Interactive team as Director, Client Strategy. Roz will work closely with the team building our roster of interactive clients. Roz comes to Delvinia with over 14 years of interactive experience working with some of the biggest brands in Canada, e.g.: Bell Canada, Sony Canada, […]

Finding Your Way Around Site Maps with the Toronto UX Community

With the interactive digital world always evolving, keeping up with the latest trends and innovations can become a full time job on its own.  Reading books, online articles, blogs, RSS feeds, Twitter are all great ways to stay informed but sometimes nothing beats a good discussion with your peers as a learning tool. On Wednesday […]

Mobile GPS, oh where art thou? Managing the Hype: The Reality of Mobile in Canada

GPS awareness and usage on smartphones is still relatively low among Canadians, particularly among Boomers and the 65+ crowd. Even some 38% of NGen don’t know or aren’t sure whether their smartphones are GPS-equipped. Given these stats, it isn’t surprising that few Canadians use their mobile GPS on a weekly basis. Why this lack of awareness and […]

Smartphone Ownership – Managing the Hype: The Reality of Mobile in Canada

Smartphone ownership in Canada is significant and growing, but the majority of Canadians do not yet own smartphones. One reason for the slow adoption may be traced back to the long-term contracts that consumers are forced to agree to by the major mobile providers. Three-year contracts are commonplace, with significant buy-out fees imposed for early […]

Delvinia Dig Vol 1: Managing the Hype – The Reality of Mobile in Canada

The number of Canadians purchasing smartphones may be rising, but an overwhelming number of Canadians continue to use their mobile devices for the most basic functions – texting and taking pictures, according to Delvinia Dig, a quarterly report on the digital behaviours and attitudes of Canadian consumers. In fact, according to Managing the Hype: The […]