What Do Women Need Online?

In an effort to examine how and why women use the web, Yahoo! undertook the Women Connectonomics study, holding focus groups and interviewing 3,000 women across America. The results of this study will be used to help advertisers connect with women online in ways that best suit their needs. A few of the key findings highlighted […]

AskingCanadians™ Back to School Poll – First Day Stress

Today is the first day of school for the majority of students across Canada. For most families that means its back to the routine of the early morning scramble to get everyone fed, dressed and out the door, hopefully in that order. With that in mind, we polled 1000 parents of school age children across Canada […]

AskingCanadians™ Back to School Poll – How are you spending Labour Day?

Summer doesn’t officially end until September 21, but Labour Day has always been the symbolic end of the carefree days of summer for most people. Summer vacation is over, students are back to school, everyone gets back to work and of course if you’re living in the Toronto area, that means watching things wrap up […]

AskingCanadians™ Back to School Poll – Part 2: Spending

This post is the second in a 3-part series featuring results from our AskingCanadians™ Back to School poll of 1000 Canadian parents with school-age children. Look for Part 3: ‘Back to School Stress’  tomorrow. How prepared are you for your children going back to school? Its great to see that over half of parents feel they have […]

Question: Do Canadians know what a QR code is?

A complicated maze? A crossword puzzle? A Rorschach test, or a migraine waiting to happen? These were just a few of the dozens of answers we received when we showed a QR code to 500 members of our AskingCanadians research panel earlier this summer. What are Quick Response codes Quick Response codes, sometimes referred to as matrix […]

Delvinia’s BIGthinkin’ on Testicular Cancer

On Friday, June 11 the entire team here at Delvinia took time out from our busy schedules to do a day of collective BIGthinkin’ and come up with ideas to help raise awareness for The Canadian Testicular Cancer Association (TCTCA). BIGthinkin’ day had been in the planning stages since early spring as part of our […]