Delvinia’s Customer-Centric Approach to VoC Programs
Voice of the Customer is a term that’s commonly being used to describe the process of using digital technologies across various customer touchpoints to collect, analyze and interpret customer feedback and data. Sounds straightforward. But in today’s digital world, keeping pace with the changing habits and behaviours of customers has never been so challenging. Digital […]
5 Ways for Marketers to Integrate Social Media
Social media provides organizations the potential of capturing the voice of the customer, and providing organizations with a deeper understanding of how to engage their customers on their terms. Here are five ways that marketers should be integrating social media into the marketing mix. Social Intelligence We have entered the age of intelligence. Social intelligence […]
How does Social Media Fit into the Marketing Mix?
Later today, I’ll be speaking at Environics Analytics‘ 5th Annual User Conference. With the theme, “Big Data: Harnessing the Power,” the conference will explore new and innovative ways to extract insight from data to better understand customers, evaluate markets and target products and services. The following is a preview of my presentation about how social […]
Sharing the Story of Markham’s Journey at GTEC 2011
I just returned from speaking at the GTEC 2011 conference in Ottawa earlier today. This is the largest government technology conference in the country. It was held at the new Ottawa Convention Centre next to the Westin Hotel and the conference took over the entire building. All of the major technology providers were in attendance. […]
Elections Ontario Missed a Huge Opportunity
When I met with Elections Ontario in 2010 to discuss the research we were going to have Nicole Goodman take on with the assistance of an NSERC grant that we obtained through Ryerson University, the organization had already disclosed that it wanted to pilot Internet voting by 2012 as part of its mandate to improve […]
A Successful Launch with Environics Analytics and RBC Royal Bank
Kudos to Jan Kestle, Michael Weiss, Emily Anderson and the Environics Analytics’ team for putting on a top-notch breakfast event this morning to launch the partnership that connects Delvinia’s AskingCanadians™ Social Media Survey to PRIZMC2, Environics Analytics’ popular segmentation system. More than 60 people attended the event—held at George Restaurant at the Verity Club—to hear […]