The ‘Build it and they will Come’ Concept Didn’t Work 10 Years Ago: Why Should it Now?
When introducing new digital experiences to a customer group, one can never forget the need for some form of education, which is why it’s so important to understand the behaviours of your customers—and that means more than simply understanding their willingness to use technology. Even with the growth of social media, there are similarities to […]
It’s No Wonder that Random House of Canada is a Leader in the Digital Space
Delvinia is very lucky to have clients that not only appreciate our strategic approach to creating digital experiences, but contribute to our desire to pursue thought leadership and our philosophy to play, learn and grow. One of those clients is Lisa Charters, Random House of Canada’s S.V.P. Director Digital. Lisa is the brain trust behind […]
Canadian New Media Awards Celebrates 10 Years and Looks to the Future
On Wednesday December 1st, 2010, we celebrated the 10th annual Canadian New Media Awards. This was a special evening for me, since it not only marked the 10th anniversary of the awards that I co-founded 10 years ago, but it really demonstrated how my partnership with Mark Greenspan and Robert Montgomery from Achilles Media has […]
Over 17,000 residents registered for Internet Voting for the Markham Municipal Election
Apart from the fact that Delvinia is helping to promote the election and the option to vote online in the Markham municipal election, I am actively involved in helping to spread the word amongst the candidates. Next to the media, the candidates are one of the best channels to spread the word to electors about […]
Ryerson’s Digital Media Zone’s TeamSave delivers results for the Canadian Opera Company
We are always looking for an opportunity to test new digital marketing tools or platforms for our clients. One recent opportunity was with TeamSave, a social buying website that helps consumers save money by purchasing services or products as a group. TeamSave is one of the first businesses to come out of Ryerson’s Digital Media Zone (DMZ); an innovative […]
Delvinia receives Business for the Arts Award of Distinction
Last night, Steve Mast and I attended the Globe and Mail Business For the Arts Gala at the Royal Ontario Museum. Created by Business for the Arts in 1978, The Globe and Mail Business for the Arts Awards recognizes companies that show outstanding commitment to the arts in Canada. Delvinia was recognized with an Award […]