AskingCanadians™, Delvinia’s proprietary online research community, has announced the creation of AskingInfants™—a new panel designed to track brand awareness and mobile use in children one year and under. “AskingInfants™ is a new online research panel of digitally-savvy infants,” said Delvinia CEO Adam Froman. “Canadian youth are living in the digital age and babies today have More »
The adoption of 2D barcodes over the past year has been steadily increasing. What was once considered an oddity (at least in North America) when they first appeared back in 2008 is now being used by more small businesses and mainstream retailers each and every month. We are commonly seeing 2D barcodes on everything from More »
Delvinia presents new data surrounding Canadian mobile behaviours in the latest instalment of the DIG Webinar Series, being held on Wednesday, March 30. The presentation, based on new data collected through AskingCanadians™, builds upon the April 2010 DIG report entitled, Managing the Hype: The Reality of Mobile in Canada. Delvinia President Steve Mast and VP More »
On March 10, Delvinia President Steve Mast; Vice President of Insight, Amy Sullivan and Randy Matheson, Director of Emerging Media presented a webinar ‘The Social Shopper: A Lens into the Future of Retail Experiences’ based on the Delvinia DIG Report of the same name. Presentation Slides and Audio The Social Shopper: A Lens into the More »
The Delvinia Dig Webinar series returns in March with two presentations. The first, being held on March 10, is based on the data presented in the Dig Report entitled, The Social Shopper: A Lens into the Future of Retail Experiences. The Internet and social media have created a landscape where consumers are a more significant More »
I’ve been seeing some discussion lately about NFC (Near Field Communications). NFC is a short range communication technology that allows data to be transferred between devices. While NFC has existed for a while, it’s recently become news because of the speculation that Apple will be including NFC chips in the next version of the iPhone. More »
The holy grail of NFC is that it will allow payments via any mobile device. So far there have been trial implementations but the technology has not reached the mainstream. Retailers won’t install the hardware required to accept NFC payments until there is a broad consumer base and mobile manufactures have been reluctant to include a feature that will have limited adoption by retailers.
If Apple includes this technology in the iPhone it will provide the broad consumer base that retailers have been waiting for. iPhone users are already comfortable making purchases on their phones and this would be an easy extension of that functionality.
What’s in it for Apple? As this article points out, Apple now has a chance to grab a big chunk of the fees retailers had been paying to credit card companies for processing. If you’re a retailer this is definitely a technology you should be planning for. If you’re a consumer, then Apple is once again making it easier to part with your money.
Update: Since this was posted RIM announced that Blackberry’s would begin to support NFC in 2011 and Google has also expressed their support. Over to you Apple.
-->Matrix (2D) barcodes have been used throughout the rest of the world enabling users of mobile devices to connect with product sites, contest info, coupons or other additional information. Unfortunately the experience of using matrix barcodes can sometimes falls short of providing a great digital experience for the user. Issues with the sizing and positioning More »
NextEngine’s 3D Scanner Jay’s Garage 7 Ways Social Media Rewards The Brain Tipping Point Labs New geolocation app connects citizen first responders to heart attack victims O’Reilly Radar Gartner Forecasts Mobile App Store Revenues Will Hit $15 Billion in 2011 TechCrunch
JWT’s Futurists on 10 Ways We’ll Shop in 2011 FastCoDesign Contact lenses will project images directly onto your eyeballs DVICE Intel’s Virtual Footwear Wall for Adidas Turns Boutiques Into Shoe-topias Fast Company The Future Of Mobile Tagging PSFK Kinect talking to Flash via Node.js Make Click here to see what links we’re sharing this week.
Seven Technologies That Will Rock 2011 TechCrunch Restaurants Uploading Menus on iPads for Diners ABC News Math That Moves: Schools Embrace the iPad NY Times 10 Mobile Apps to Help You Keep Your Financial Resolutions The Best Article Everyday Sound Bites Catch Up to Attention Spans Good Click here to see what links we’re sharing More »
