The 2015 National Conference takes place at the Marriott Eaton Centre from May 24 to 26 and this year’s theme is Storytelling: Moving from Insights to Impact.
Steve’s TED-style talk will focus on research automation and how it’s changing the data collection and marketing industries. Here’s a synopsis of his presentation:
Participants in research studies are becoming less interested in traditional long format surveys. But they are interested in providing more feedback, more often. Marketers are adopting more agile processes to go to market faster and clients are requesting shorter surveys and new forms of data collection to effectively get a ‘pulse check’.
Automation is a growing and emerging trend across all business sectors and marketing automation is one of the fastest areas of growth. As brands continue to integrate consumer insights into every part of the marketing process this has resulted in a demand for new automated technologies to create cost-effective data collection and to conduct market research.
In this session, Steve will present insights from the company’s research into new research automation technologies as well as Do-it-Yourself research platforms. He’ll also share case studies from brands that are using Delvinia’s new research automation platform.