Getting Consumer Research Wrong

In an new article for The Research Insighter, Steve Mast, our President and Chief Executive Officer, takes a look at marketing failures and why so many brands today are getting their marketing research wrong. Despite using consumer feedback, brands often introduce products and campaigns that leave you scratching your head wondering, “Who approved that?” In […]

Delvinia sponsors CMA’s new Chartered Marketer program, Steve Mast receives designation

Earlier this year, the Canadian Marketing Association (CMA) launched a new Chartered Marketer accreditation program designed to recognize the top marketing talent in Canada. And, we’re pleased to announce Delvinia is a Founding Sponsor of the program and our President and Chief Innovation Officer Steve Mast is among the first group of 20 individuals to […]

Cup of Jo with Steve Mast: Disrupting the marketing landscape

Delvinia President Steve Mast was recently invited to sit down with St. Joseph Communications‘ Michael Chase for an interview as  part in their new video series, Cup of Jo. Filmed over a cup of coffee at their suite of studios in Toronto, the interview focuses on how technology is disrupting the marketing industry and shaping […]

CMAinsights Conference: Bridging the gap between data and insights

Bringing together the science of data and the art of marketing is the focus of the CMAinsights Conference being presented by the Canadian Marketing Association on March 10th. Raj Manocha, our Executive Vice President, will lead a roundtable discussion at the event, which takes place at Arcardian Court. The discussion will attempt to answer the question, can technology […]

Methodify among new technologies being showcased at CMAfuture

Methodify, which we officially launched earlier this month, will be among the innovative future tools being showcased at the CMAfuture Conference on November 10th. Throughout the day, attendees at the conference will have the opportunity to interact with a variety of new tools, technologies and platforms as part of the event’s hands-on technology showcase—and Methodify […]

Delvinia introduces Methodify

New research automation platform designed to address the challenges facing marketers today October 13, 2015 (TORONTO, ON) – Today, Delvinia announced the launch of Methodify, a new research automation platform that enables marketers to gain customer insights in as little as 48 hours. As brands continue to integrate customer feedback into every step of the marketing […]