mTV Episode 2: Is ResearchTech an Advantage for Brands?
New innovations in ResearchTech are finally letting companies “have their cake and eat it too”. Not only are they now able to access consumer feedback faster and cheaper than ever before, they’re also uncovering better insights throughout the entire marketing process, which ultimately leads to the creation of better end-to-end customer experiences. As sponsors of […]
Happy MR Podcast with Steve Mast
President and Chief Innovation Officer Steve Mast had a chance to sit down with Jamin Brazil of Happy MR at the 2019 IIEX North America Conference. Recorded live in Austin, the pair chatted about enabling and integrating insights to deliver impactful results for market researchers. Check it out here. Happy MR is the number 1 podcast in the market research industry […]
mTV Episode 1: Brand Hesitation to Engage ResearchTech
For those of you who were at IIeX North America in Austin this year, you may have seen our bustling mTV studio (short for MethodifyTV, of course). Heck, you may have even had your own time to shine in front of the camera with our always charming host, Saul Colt, who raised some interesting questions […]
Delvinia Announces Investment in Blockchain-Powered Data Platform Measure Protocol
Putting Control of Data Back in Consumer Hands TORONTO, January 15, 2019 – Data collection firm Delvinia today announced a significant investment in Measure Protocol, a blockchain-powered marketplace that gives users control of their own data. Measure Protocol uses blockchain technology to address growing concerns around fraud, privacy, transparency and consumer participation rates. Research respondents who use Measure Protocol’s […]
AI, Blockchain and Automation: Changes Ahead for the MR Ecosystem
Technology advancements like AI and machine learning will shape the market research industry more than any other innovation has within the past half century. And the rate of acceleration and change is unlike anything we’ve ever seen before. At the 2018 Insights Leadership Conference, a panel moderated by Bonnie L. Breslauer, Chief Customer Officer of DISQO, examined whether […]
Speaking: Steve Mast talks AI, Blockchain and Automation at the Insights Leadership Conference 2018
From machine learning to blockchain, VR, marketing automation, connected devices and the Internet of Things; organizations are moving away from traditional methods of data collection and harnessing emerging technologies to gather consumer insights in real-time. At next week’s ILC2018, hosted by the Insights Association, Delvinia President and Chief Innovation Officer Steve Mast will be taking part in a […]