Marketing magazine and the Canadian Marketing Association have once again partnered to host Mobile Day, which takes place this year on Monday, June 9. With an emphasis on examining many of the latest trends, Mobile Day looks to inspire, motivate and encourage marketers to find new ways to connect … [Read more...] about Speaking Engagements: 2014 Mobile Day
Welcome to the future. We may be short on flying cars, robot maids and moon bases, but nonetheless digital technologies have become part of (nearly) everyone’s daily lives. However, our everyday experiences with digital technologies are evolving to be less magical and more useful. What were once … [Read more...] about Is the Magic of Digital Technology Disappearing Right Before Our Eyes?
Online sales have skyrocketed in recent years. Just last year 60 per cent of Canadians conducted both their product research and product purchases online (AskingCanadians 2012). Online shopping is simple and convenient. If executed properly, online brands can provide customers with personalized … [Read more...] about The Future of the In-Store Shopping Experience
The intersection between digital, social and physical experiences.The other day I was running through the PATH system in Toronto, which is the largest underground shopping complex in the world connecting office tower to office tower. I was stopped by a woman holding an iPad wanting to ask me a few … [Read more...] about Screens & Places: Is it creepy to track your customers’ every move?
I was having dinner with a good friend of mine the other night to celebrate his recent contract to work with one of, if not the largest gaming company, EA, out of their Vancouver offices. Having always been intrigued and amazed by his creative skillset (he draws graphic novels for fun) I encouraged … [Read more...] about Beauty in technology: It’s all about the experience you give the consumer