Accounting giant Deloitte recently released their 2018 cannabis report, A society in transition, an industry ready to bloom. Powered by AskingCanadians, a Delvinia company, this report provided some much-needed insight on the opportunity that legalizing cannabis presents to the Canadian … [Read more...] about AskingCanadians assists Deloitte in understanding the impact of legalized recreational cannabis
The Canadian Marketing Association (CMA) is gearing up for the organization's 2014 Analytics Conference, which takes place on January 29. With an emphasis on current case studies, the conference will feature presentations from individuals who have made the pivot of leveraging analytics beyond … [Read more...] about Speaking Engagements: CMA 2014 Analytics Conference
In my last blog post I discussed how people are spending less and less time on their desktops and more time using their mobile devices for their everyday online activities such as product research and shopping. A recent survey of our AskingCanadians online research community revealed that 20 per … [Read more...] about 8 Tips for Designing Your Mobile Purchasing Experience
In a recent New York Times editorial by David Brooks, the author shares an anecdote about a prominent bank executive as he contemplated whether to close operations in a financially unstable country. The banker undoubtedly had reams of economic data available to him to ponder and even to rationalize … [Read more...] about Facts & Feelings: Data Reconsidered
In Part One of our series, we introduced the first part of Delvinia's three-part process: insight. In this second installment, we extend the examples to illustrate how and why we tackle digital strategy on behalf of our clients. I'm Rosalina Lin-Allen and I head our strategy practice. I work … [Read more...] about The Art of Turning Insight into Action – Part Two: What is Strategy?