With the rapid pace of today's technological change, even industry-leading companies need to constantly evolve and innovate to stay on top or even compete. In a world where a company like WhatsApp can be purchased for $19 billion, and Netflix can turn the cable industry on its head, many of your … [Read more...] about The secret to fuelling a culture of innovation
Welcome to the future. We may be short on flying cars, robot maids and moon bases, but nonetheless digital technologies have become part of (nearly) everyone’s daily lives. However, our everyday experiences with digital technologies are evolving to be less magical and more useful. What were once … [Read more...] about Is the Magic of Digital Technology Disappearing Right Before Our Eyes?
As more and more technology-driven products and services become more easily obtainable by the mass consumer group and no longer privileged just for the elite, the rate of change to our way of life continues to accelerate. As a result, the customer journey of your target audience is not only … [Read more...] about Connecting the Dots
In my last post about innovation, I spoke about how innovation is more than just developing the creative idea. Innovation is about developing opportunities for new relationships with your customers and partners, products and services and potentially new streams of revenue. To realize this kind of … [Read more...] about Innovation Rocks
Online sales have skyrocketed in recent years. Just last year 60 per cent of Canadians conducted both their product research and product purchases online (AskingCanadians 2012). Online shopping is simple and convenient. If executed properly, online brands can provide customers with personalized … [Read more...] about The Future of the In-Store Shopping Experience