Speaking: Next 2018 – The Future of Experiential Marketing Measurement

Our EVP Raj Manocha will join Alyssa Rodrigo of Labatt Breweries at the Insights Association’s NEXT 2018 conference in New York on May 1st to talk about measuring the effectiveness of experiential marketing. Directly engaging consumers and inviting them to participate in a brand experience is the core goal of any experiential marketing campaign. But […]

Getting Consumer Research Wrong

In an new article for The Research Insighter, Steve Mast, our President and Chief Executive Officer, takes a look at marketing failures and why so many brands today are getting their marketing research wrong. Despite using consumer feedback, brands often introduce products and campaigns that leave you scratching your head wondering, “Who approved that?” In […]

Speaking: Steve Mast talks innovative data collection at Net Gain 2017

From Voice to AI, VR, marketing automation, connected devices and the Internet of Things; organizations are moving away from traditional methods of data collection and harnessing emerging technologies to gather consumer insights in real-time. At this month’s Net Gain event, hosted by the Marketing Research and Intelligence Association (MRIA), Delvinia President and Chief Innovation Officer […]

Augmented Reality: The Application of Technology with Steve Mast

The immersive and engaging experience of trying on his first VR headset during his career as a video game designer in the mid ’90s is one that Delvinia President and Chief Innovation Officer Steve Mast can still recall. At the time, the tech world thought VR was here to stay. And although it was quickly […]

Internet of Things: The Application of Technology with Steve Mast

Delvinia President and Chief Innovation Officer Steve Mast is back with Episode 3 of the Application of Technology and today he’s talking about connected devices — also known as the Internet of Things. Steve notes that Gartner has predicted there will be approximately 20 billion connected devices worldwide by 2020. He also shares examples of […]

Marketing Automation – The Application of Technology with Steve Mast

In the latest installment of The Application of Technology, a video series featuring Steve Mast, our President and Chief Innovation Officer, Steve discusses the prevalence of marketing automation, deep learning and artificial intelligence. Steve notes that in 2014 the marketing automation industry was worth approximately $3.5 billion and could be worth an estimated $6 billion […]