How to innovate in the digital economy

In every sector, organizations are looking for breakthrough ideas and the opportunity to create new digital businesses. No matter the industry, companies are looking for new ways to resonate with, and deliver value to, their customers.

Everyone is grappling with how to innovate in the digital economy. And companies are taking various approaches and using a variety of innovation frameworks to assist in the process.

In a Q&A for Marketing Magazine, our President and Chief Innovation Officer Steve Mast talks about what he sees happening in the digital innovation space today and the work his team is doing to realize Delvinia’s innovation agenda.

“To be successful, we believe digital innovation frameworks need to have a few elements built into their DNA. Customer-led innovation needs to be at the core; they need to be focused on how to build successful digital businesses, not just a product; everyone on the team needs to have an entrepreneurial mindset; and they need to be technology-enabled, not technology-driven,” Steve says, adding, “That in essence is what we’re working on at Delvinia; bringing a systematic and very rigorous methodology to the marketplace.”

To read the article in its entirety, visit the Marketing Magazine site.

 

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