Importance of Speed – Methodify at IIeX Atlanta

Didn’t have a chance to attend the IIeX event at Atlanta this year? Don’t panic, we’ve got you covered! Over the next month, we’ll be releasing a weekly series of 4 interviews on some of the most frequently discussed topics at the conference. At IIeX North American 2018, an event designed to connect the most […]

Here’s how to fail, whether you’re a startup or a large corporation

In his recent interview with the Financial Post, our President and Chief Innovation Officer Steve Mast discussed why traditional market research and product launch campaigns are ineffective in today’s consumer environment. With increasing demands for control over individual brand experiences and consumer expectations for options and speed on the rise, it’s no wonder 95 percent […]

Agile, Automated Market Research Platform Accelerates Insights

Can traditional market research keep up with the need for speed in today’s digital environment? And how can agile, automated market research help health systems accelerate their process? In the new eHealthcare Strategy & Trends article, our President & Chief Innovation Officer Steve Mast discusses how Methodify, a Delvinia company, enables organizations to collect feedback and insights quickly. Traditional […]

Methodify makes its debut on the GRIT Top 50

We’re only three months into our official launch across North America and people are already talking about us! So many in fact, that we made the 2018 GRIT Top 50. That’s right, Methodify, Delvinia’s research automation company, has ranked among the most innovative suppliers in the market research industry, debuting at number 29 on the […]

New Marketing Research Platform Will Have Brands Saying “Just Methodify It”

Platform makes it easier to integrate consumer insights at every stage of product and marketing development, already has BMO Harris Bank and J.P. Wiser’s Whisky as clients Toronto, May 8, 2018 — Delvinia, the company behind a portfolio of valuable data collection businesses, has launched its new automated marketing research platform Methodify. The platform, successfully […]

Getting Consumer Research Wrong

In an new article for The Research Insighter, Steve Mast, our President and Chief Executive Officer, takes a look at marketing failures and why so many brands today are getting their marketing research wrong. Despite using consumer feedback, brands often introduce products and campaigns that leave you scratching your head wondering, “Who approved that?” In […]