Design: Engaging consumers through storytelling and single page websites

Single page websites are not a new idea, but with the evolution of web technologies they have become a powerful way to tell stories and to improve engagement and content assimilation. Instead of a set of pages linked with hyperlinks, which makes for a rather static and traditional navigation, single page websites have a fluid […]

Going Mobile? Get to Know Your Users First

There’s no doubt that people are spending less and less time tied to their desktops and more of their time using mobile devices. With tablet sales expected to hit 172 million units (IDC) and close to one billion smartphones estimated to be sold globally in 2013 (Statist), having a mobile presence is no longer a […]

Screens & Places: The rise of augmented reality

The intersection between digital, social and physical experiences. The other day I was on a conference call with an old industry colleague. We were discussing the commercial viability of augmented reality (AR). If you don’t know what AR is, check out Wikipedia here. When I think about the true intersection of digital and physical experiences AR […]

Enhancing the Customer Experience: Manulife Financial Updates its Mobile Packing App

Last year at this time we successfully introduced Manulife Financial into the Canadian mobile market through the launch of its CoverMe™ Packing App for iOS devices. To continue the momentum, we analyzed six months of customer feedback, reviews and application user data to recommend a series of new features designed to enhance the customer experience […]

Screens & Places: Your in-car experience

The intersection between digital, social and physical experiences. During a recent visit to Toronto’s Yorkdale Shopping Centre, I stopped by the new Tesla Motors retail store.  Yes, I said retail store.  If you have not heard of the Tesla brand, take a look. Personally, I love the idea of car brand opening a retail store […]

Screens & Places: Customer-centric branded digital ecosystems

The intersection between digital, social and physical experiences. This past weekend the family and I headed into the city for the annual Toronto Santa Claus parade, which according to the organizers is the largest in North America. As part of the total experience we rode the GO train into the city. The kids loved it! […]