Screens & Places: Customer-centric branded digital ecosystems

The intersection between digital, social and physical experiences. This past weekend the family and I headed into the city for the annual Toronto Santa Claus parade, which according to the organizers is the largest in North America. As part of the total experience we rode the GO train into the city. The kids loved it! […]

Screens & Places: It’s all about people

The intersection between digital, social and physical experiences. It’s hard to go anywhere these days and not see a digital screen. Big screens and little screens are quickly becoming embedded in every aspect of our daily lives. Next time you travel to work just count the number of screens (e.g. digital billboards, smartphones) you see and/or interact […]

Understanding the New Customer Journey

Did you know that 40 per cent of Canadians are using the camera on their smartphone to take pictures of products while shopping, 64 per cent stay up-to-date with a brand via social media, and 39 per cent reviewed and rated a product or service online during the past month? * The ways in which […]

UX Design: 6 Tips to Connect with Your Customers Online

We’ve worked with a number of insurance providers over the past few years to help them redesign their websites, including Coverme.com, CaaLife.ca and CaaHealth.ca. In each case, the changes we’ve helped to implement have had great results—CoverMe.com even won an International Business Award last year—and have helped to address the needs of customers at each […]

Responsive Design: What is it and how does it work?

Ricardo Queiroz, our Art Director, recently led a Lunch and Learn session on Responsive Design for the members of our Delvinia and AskingCanadians teams. Here’s a look at what he had to say on the topic. What is it? Responsive design is a design approach that adapts the medium to the users’ needs. On the […]

Our Desire for Mobility is Shaping the Digital World

About a year ago, I wrote a short piece explaining a change in my digital use behavior; specifically, my preference to reach for my Smartphone rather than my PC when I need some information from the Web. Since that time, my Smartphone and tablet have become my digital devices of choice and I rarely go […]