Speaking Engagements: 2012 CMA Summit

The Canadian Marketing Association presents the 2012 CMA Summit (formerly the CMA National Convention) at the Westin Harbour Castle Hotel on May 16 and 17. This year’s theme: Connections.

Delvinia CEO Adam Froman is among the speakers. Here’s a preview of what he’ll be talking about during his session, The Age of Intelligence: From Insight to Action by Harnessing the Voice of the Customer.

The ’90s signified the launch of the digital age. Over the next ten years, the proliferation and adoption of social and digital technologies reached critical mass. Now there is no shortage of the tools for organizations to connect with their prospective and existing customers.

Today’s digital technologies have unparalleled impact on social and business interactions. The volume of data that is being collected about those interactions is staggering. The intersection of social monitoring, online research communities, and data analytics is providing organizations with the unprecedented ability to listen, ask and observe the attitudes and behaviours of their customers.

We have entered the Age of Intelligence, where turning data into insights that drive measurable action is the central challenge facing organizations.

Using a combination of available digital technologies and its AskingCanadians online research community, Delvinia is marrying real time feedback from actual customers with deep profiling data on their digital behaviours to help organizations capture and act on the Voice of the Customer to create better customer experiences. Adam will provide examples of how Delvinia is connecting the dots along the customer journey to deliver insight driven strategies for their diverse group of client organizations.

For more information about the 2012 CMA Summit, take a look at the program schedule.

To join us at the conference, Register Now!

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