Understanding the digital behaviours of consumers is the focus of a new Delvinia Dig webinar being held at 2 p.m. ET on March 10.

Delvinia President Steve Mast and Amy Sullivan, V.P. of Customer Insight, will provide an overview of the Dig report, The Social Shopper: A Lens into the Future of Retail Experiences. Released on February 24, the report highlights seven major trends around consumer use of digital technology and examines what retailers and product manufacturers should be doing to court digitally-savvy shoppers.

Conducted through AskingCanadians™, the study reveals that digital experiences are not only a key component in the purchase process; but digitally-inclined shoppers are fast becoming the consumers of the future.

The data provides the following insights into consumer behaviour:

– 61 per cent of shoppers surveyed research products online prior to making a purchase. And, they do so at least 50 per cent of the time.

– 65 per cent of Canadian shoppers look for consumer reviews and recommendations while researching online, this is second only to price.

– One in five Canadian Smartphone owners use their phones to search for product recommendations while shopping.

– One third of Smartphone owners have used their phones to take pictures of a product while shopping.

To download The Social Shopper, visit www.delvinia.com/digreport. To RSVP for the webinar, visit https://delviniainter.webex.com/delviniainter/onstage/g.php?t=a&d=933639922.