Screens & Places: Tell us how we are doing

The intersection between digital, social and physical experiences I have always been fascinated with the way people interact with the world around them. I guess that’s why I started my career in architecture. Even though my career has focused on designing digital experiences and using emerging technologies I have never lost sight of what I […]

Understanding the New Customer Journey

Did you know that 40 per cent of Canadians are using the camera on their smartphone to take pictures of products while shopping, 64 per cent stay up-to-date with a brand via social media, and 39 per cent reviewed and rated a product or service online during the past month? * The ways in which […]

Speaking Engagements: 2012 CMA Summit

The Canadian Marketing Association presents the 2012 CMA Summit (formerly the CMA National Convention) at the Westin Harbour Castle Hotel on May 16 and 17. This year’s theme: Connections. Delvinia CEO Adam Froman is among the speakers. Here’s a preview of what he’ll be talking about during his session, The Age of Intelligence: From Insight […]

Ticket to Ride: Turning insights into action

When you think of the great examples of world class customer experience it’s hard not to think of Walt Disney World. The theme park opened in 1971 and quickly became the world’s most-visited entertainment resort. But no matter how successful the theme park has become, the Disney team continues to find new ways improve the […]

Super Bowl Advertisers Look to Score Big with Second Screen Experiences

The Super Bowl is an event that transcends the on-field battle between the New York Giants and New England Patriots. Consumer spending on team apparel, food, party supplies and even new TVs alone is expected to reach close to $11 million for this year’s game according to a recent survey conducted for the Retail Advertising […]

Mastery—after all it’s in my name

While I was studying architecture, many of our assignments in school involved drafting layouts over and over again—using rulers, pencils and erasers. (Yes, these were the prehistoric times!) Autodesk’s AutoCAD was still in its infancy, and for some people, it was either a revolution in design, or a huge hurdle. For many of my friends […]