Targeting Your Digital Efforts to Niche Markets

We all know that different groups use digital media in different ways. There is no one size fits all marketing strategy. So whether you’re trying to reach out to members of the Real Life Super Hero movement (a community of men who dress up like superheroes and fight crime) or the uber-wealthy individuals who belong […]

New Database Reveals Mobile Habits of Canadians

Delvinia and Environics Analytics have announced the launch of a new database that links the PRIZMC2 segmentation system to Delvinia’s AskingCanadians™ survey on mobile technology use. The new release, known as the AskingCanadians™ Mobile PRIZMC2Link, enables marketers to target their customers based on their mobile habits and lifestyles. The mobile survey was conducted by Delvinia, […]

Customer Insights on a Shoestring

You believe understanding your customer is imperative to the success of your product, but you have a limited budget and an aggressive timeline. Sound familiar? Given this common reality, many time-pressed, resource-squeezed product managers forgo customer research in their product development process. Instead, they rely on intuition and any quick secondary research they can get […]

IAB Canada Promotes New Social Media Database from Delvinia, Environics Analytics

The Interactive Advertising Bureau of Canada (IAB Canada) has selected the AskingCanadians™ Social Media PRIZMC2Link—created by Delvinia in partnership with Environics Analytics—as April’s Hump Day Bump of Research report. Announced today, the Hump Day Bump of Research initiative is one of two new programs from IAB Canada. On the second Wednesday of each month, IAB […]

AskingCanadians™ Poll: How do Canadians Feel About the Federal Election?

Political change doesn’t come cheap in Canada. But despite taxpayers’ frequent complaints about the high costs associated with staging a general election—estimated at roughly $300 million—a lesser price tag wouldn’t sway the majority of Canadians when it comes to their views on heading to the ballot box on May 2. In a recent AskingCanadians™ poll, […]

A Successful Launch with Environics Analytics and RBC Royal Bank

Kudos to Jan Kestle, Michael Weiss, Emily Anderson and the Environics Analytics’ team for putting on a top-notch breakfast event this morning to launch the partnership that connects Delvinia’s AskingCanadians™ Social Media Survey to PRIZMC2, Environics Analytics’ popular segmentation system. More than 60 people attended the event—held at George Restaurant at the Verity Club—to hear […]