New Database Reveals Social Media Habits of Canadians
The results of Delvinia’s new annual AskingCanadians™ social media survey have been linked to PRIZMC2, a popular consumer segmentation system from Environics Analytics. And, the findings put a face on the new world of social media producers, followers and dropouts, helping businesses better understand how Canadians are connecting over the Internet. The online survey of […]
New Faces at Delvinia: Angela Lau
Hi there. I’m Angela Lau, Project Manager for AskingCanadians™. I’m joining Delvinia with more than five years of experience in the online market research industry. During the past five years, I successfully managed a wide assortment of projects; differing in approach, style and focus. At Delvinia, I hope to continue going above and beyond, exceeding […]
Immigrants are on the Digital Vanguard: The Globe and Mail
The revolution in social media is changing the way ideas are shared, and newcomers to Canada are leading the way. So says The Globe and Mail in “Immigrants are on the Digital Vanguard,” an editorial referencing a new social media study from Delvinia and Environics Analytics. The online survey of 23,144 people, conducted using Delvinia’s […]
Environics Analytics and Delvinia Announce Social Media Partnership
Environics Analytics and Delvinia today announced a partnership that connects Delvinia’s AskingCanadians™ social media survey to PRIZMC2, Environics Analytics’ popular segmentation system. The agreement marks the release of a new database that describes the social media habits of Canadians based on their lifestyle type. Known as the AskingCanadians™ Social Media PRIZMC2Link, the new database enables […]
Upcoming Webinar: The Reality of Mobile in Canada
Delvinia presents new data surrounding Canadian mobile behaviours in the latest instalment of the DIG Webinar Series, being held on Wednesday, March 30. The presentation, based on new data collected through AskingCanadians™, builds upon the April 2010 DIG report entitled, Managing the Hype: The Reality of Mobile in Canada. Delvinia President Steve Mast and VP […]
AskingCanadians Poll: What Tech Do You Have in Your Car?
In a recent AskingCanadians™ poll, conducted by Delvinia Data Collection for ITbusiness.ca, the majority of Canadians (62.4 per cent) indicated they drive tech-free vehicles. But, many reported using IT products behind the wheel. According to the survey results, the most popular technologies being used are GPS navigation (16.2 per cent) and Bluetooth connectivity (15.8 per […]