Will Wearable Computing Devices Transform Customer Experiences?

                    The concept of wearable computing is no longer confined to science fiction. Google’s head-mounted Glass project is now in the hands of developers, Nike’s FuelBand is frequently seen on the wrists of fitness enthusiasts and everyday people alike, and rumours of a wrist-mounted flexible glass […]

Facts & Feelings: Data Reconsidered

In a recent New York Times editorial by David Brooks, the author shares an anecdote about a prominent bank executive as he contemplated whether to close operations in a financially unstable country.  The banker undoubtedly had reams of economic data available to him to ponder and even to rationalize a decision to cut his losses.  […]

Going Mobile? Get to Know Your Users First

There’s no doubt that people are spending less and less time tied to their desktops and more of their time using mobile devices. With tablet sales expected to hit 172 million units (IDC) and close to one billion smartphones estimated to be sold globally in 2013 (Statist), having a mobile presence is no longer a […]

2012 Year in Review

(Don’t miss this year’s outtakes. Be sure to watch the video until the very end!) As we look back on 2012, we wanted to share some of the great things that have happened at Delvinia and AskingCanadians this year. Our team has grown by more than 30 per cent within the past year and we’ve […]

In the News: Why your DNA is a goldmine for marketers

In Thursday’s edition of The Globe and Mail, journalist Carolyn Abraham’s ongoing series, The DNA Dilemma, explored the possibility of marketers using DNA to create targeted campaigns. Our CEO Adam Froman was interviewed by Carolyn for the article, “Why your DNA is a goldmine for marketers.” Carolyn reported that “while privacy advocates fret over marketers […]

Connecting with consumers through mobile

Our mobile devices are becoming even more indispensible than ever before. And, consumers are using them in ways that were the realm of science-fiction not that long ago. According to our AskingCanadians research, 25 per cent of smartphone owners in Canada surf the Internet on their mobile phone, virtually everyone with a smartphone or tablet […]