Business Intelligence Dashboards: Empowering your Employees
The majority of companies today have multiple sources collecting consumer data in order to better serve their audiences with products or offerings. But where are they saving all this data internally? And, more importantly, do the data inputs layer together or remain segmented? For example, is the social data being layered in with the website […]
8 Tips for Designing Your Mobile Purchasing Experience
In my last blog post I discussed how people are spending less and less time on their desktops and more time using their mobile devices for their everyday online activities such as product research and shopping. A recent survey of our AskingCanadians online research community revealed that 20 per cent of Canadians are reaching for […]
Beauty in technology: It’s all about the experience you give the consumer
I was having dinner with a good friend of mine the other night to celebrate his recent contract to work with one of, if not the largest gaming company, EA, out of their Vancouver offices. Having always been intrigued and amazed by his creative skillset (he draws graphic novels for fun) I encouraged him to […]
Why giving back time to the next generation of students is important
As part of celebrating our 15th anniversary at Delvinia, I made a personal commitment to find ways to give back as an acknowledgement of what we have achieved as a company and to recognize my own journey. Giving back isn’t always about donating money to a cause or organization. Rather, giving back can be simply […]
Facts & Feelings: Data Reconsidered
In a recent New York Times editorial by David Brooks, the author shares an anecdote about a prominent bank executive as he contemplated whether to close operations in a financially unstable country. The banker undoubtedly had reams of economic data available to him to ponder and even to rationalize a decision to cut his losses. […]
Going Mobile? Get to Know Your Users First
There’s no doubt that people are spending less and less time tied to their desktops and more of their time using mobile devices. With tablet sales expected to hit 172 million units (IDC) and close to one billion smartphones estimated to be sold globally in 2013 (Statist), having a mobile presence is no longer a […]