Can you improve an already great user experience?
Learnings from our internal workshops I recently conducted a series of design thinking workshops for our team. In our first workshop we tackled the grocery shopping experience—including the challenges people face when shopping and how to address them. For the next round, we focused on the daily commute and how to improve it. As in […]
Fostering a culture of innovation within our office
Our office has always had a customer-centric philosophy. We believe it is important to understand and share the feelings of another person or group of people when approaching projects and the customer experiences we are designing. One of the reasons we do this is because we believe that the best user experiences are built on […]
It’s time to rethink how we buy groceries
Recently I was asked by our president to organize an internal team building workshop for our staff inspired by the Institute of Design at Stanford University. I was more than happy to do it. The Institute, or d.school as it’s known, has become one of the most talked about institutions because of the methodology they […]
UX Design: Every user is unique
Working in the UX field I’m constantly looking at my environment and the world around me and questioning just how usable things are. Recently, I started to think about the concept of just what makes something usable. If something works, does that automatically make it usable? I’ve always believed that for something to be usable, […]
Connecting the Dots
As more and more technology-driven products and services become more easily obtainable by the mass consumer group and no longer privileged just for the elite, the rate of change to our way of life continues to accelerate. As a result, the customer journey of your target audience is not only continually changing to account for […]
The Future of the In-Store Shopping Experience
Online sales have skyrocketed in recent years. Just last year 60 per cent of Canadians conducted both their product research and product purchases online (AskingCanadians 2012). Online shopping is simple and convenient. If executed properly, online brands can provide customers with personalized offers and product recommendations, customized deals and give customers a shopping experience that’s […]