Tonight I’m guest lecturing at Ryerson University for an undergraduate Market Research course. They are revamping both the day and the distance education versions of the course and the ‘new and improved’ course will retain most of the research ‘fundamentals’, but they also want introduce students to some of the newer advances in the industry.

I’ve prepared a presentation that will hopefully be interesting and give them some exposure to how technology is changing how not only market research is being conducted, but how market researchers can embrace environments like social media to collect relevant data on consumers.