Last week, Rosalina Lin-Allen, our Head of Strategy, presented a webinar on The Emerging Trends of Today’s Mobile Shopper in partnership with Tenzing Managed IT Services.

Mobile has become an indispensable part of consumers’ daily lives with no signs of slowing down. Today 52 per cent of Canadians own a smartphone and 43 per cent of Canadian tablet owners have purchased something through their tablet device.

In this webinar presentation, Roz shared how Canadians are using mobile devices in their path to purchase, the business implications and opportunities brought forth by a change in consumer behavior, best practices in leveraging mobile touchpoints, and trends to watch for.

To view the webinar recording, please see the video below.

As part of this Online Retail Webinar Series, Tenzing and Delvinia will be hosting additional presentations throughout the year. Stayed tuned for webinars on the following topics: the Social Shopper and the Omnichannel Shopper.