On March 10, Delvinia President Steve Mast; Vice President of Insight, Amy Sullivan and Randy Matheson, Director of Emerging Media presented a webinar ‘The Social Shopper: A Lens into the Future of Retail Experiences’ based on the Delvinia DIG Report of the same name.

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The Social Shopper: A Lens into the Future of Retail Experiences from Delvinia Interactive on Vimeo.

In this presentation we look at how the Internet and social media have created a landscape where consumers are a more significant force than ever before. And, digitally-savvy shoppers are leading the way. Our study around consumer use of digital technology—conducted through AskingCanadians™ — reveals that digital experiences are not only a key component in the purchase process; but digitally-inclined shoppers are fast becoming the consumers of the future.

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