Responsive Versus Adaptive Design

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Ever since the ’90s, digital designers have faced the challenge of supporting different browsers and platforms. With the explosion of mobile devices into our modern digital eco-system it has made this even more challenging. And, with the rate of adoption of smartphones and tablets that challenge isn’t going to go away anytime soon. In this more »

Going Mobile? Get to Know Your Users First

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There’s no doubt that people are spending less and less time tied to their desktops and more of their time using mobile devices. With tablet sales expected to hit 172 million units (IDC) and close to one billion smartphones estimated to be sold globally in 2013 (Statist), having a mobile presence is no longer a more »

Responsive Design: Thinking beyond the desktop browser

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There has been so much discussion about responsive design lately and for good reason. When you have a need to get your message across to the widest audience, you have to take into account what approach is most economical and effective. Do you build a mobile website, a smartphone app and a full desktop browser more »

Responsive Design: What is it and how does it work?

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Ricardo Queiroz, our Art Director, recently led a Lunch and Learn session on Responsive Design for the members of our Delvinia and AskingCanadians teams. Here’s a look at what he had to say on the topic. What is it? Responsive design is a design approach that adapts the medium to the users’ needs. On the more »