Bringing together the science of data and the art of marketing is the focus of the CMAinsights Conference being presented by the Canadian Marketing Association on March 10th. Raj Manocha, our Executive Vice President, will lead a roundtable discussion at the event, which takes place at Arcardian … [Read more...] about CMAinsights Conference: Bridging the gap between data and insights
The Canadian Marketing Association presents the 2012 CMA Summit (formerly the CMA National Convention) at the Westin Harbour Castle Hotel on May 16 and 17. This year's theme: Connections. Delvinia CEO Adam Froman is among the speakers. Here's a preview of what he'll be talking about during his … [Read more...] about Speaking Engagements: 2012 CMA Summit
Has this ever happened to you? Those crazy creative people you’ve hired have come up with a killer idea for your business that wasn’t based on customer insight, but on good old fashioned creative thinking. Like the good business person you are, you hire a firm to conduct some consumer testing. The … [Read more...] about Gut feel vs. hard data: Ding, round one!