Delvinia President Steve Mast is hosting a presentation at the 2011 CMA National Convention, which gets under way at the Westin Harbour Castle Hotel tomorrow and Delvinia CEO Adam Froman is speaking at the MRIA 2011 National Conference, which runs from Sunday until Tuesday at the Delta Grand Okanagan Resort in Kelowna, BC.
On Friday, Mast hosts a breakfast session with Richard Mainella, Scotiabank International’s Vice-President of Direct, Database and Digital Marketing. The presentation, entitled The Evolving Marketing Department and Agencies Playing Catch-Up, will focus on how Scotiabank and Delvinia are working together to adapt to a new era in marketing.
Meanwhile, Froman will address attendees at the MRIA conference on Monday. His presentation, Adapting Research Methodologies for a Digital World, will provide insight into the available tools that can be used to collect data, in an engaging and active style, without sacrificing the integrity of the data.